How does the video timelapse invite travelers to choose their next destination?
How does the video timelapse invite travelers to choose their next destination?
Posted:December 04, 2017
Updated:July 03, 2023
Categories:
Uses of timelapses
Author:
Camille Enlaps
It is estimated that by 2020, 80% of internet traffic will be videos. The video is now everywhere! True marketing asset, it allows to tell in image what it would not have been possible to write. The time-lapse photography with video allows you to reveal what you can not see with the naked eye and compile in just a few seconds the most important. It makes you dream, travel and encourages the viewer to embark on the journey.
A real revolution in the field of travel and tourism …
Video is the most important and engaging media
Many studies have been leaded to get statistics on the importance of video nowadays and on the web.
Here are few facts :
By 2017, online video will account for 74% of all online traffic (KPCB).
Including video in a landing page can increase conversion by 80% (EyeView).
Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
People spend on average 2.6x more time on pages with video than without (Wistia).
Webcams are widely used to know instantly the weather of a place or to live a live event across the world.
Let’s go for a short trip live in Maldives;)
To boost their travel assets, countries choose now to create offbeat and entertaining videos. For example, this karaoke presented as the hardest in the world to discover Iceland …
The timelapse is a dream for future travelers
Crossing infinite lands, visit many beautiful monuments, or many cities in a short time …
The timelapse video makes you want to travel, to visit, to dream … We travel virtually through images and breathtaking events that encourage us to visit this place in a real way. The timelapse video also captures unique moments that would be elusive in a single photo or short video.
If the weather is an important criterion for choosing a destination, the timelapse can reveal all the seasons in just a few seconds.
SEASONS of NORWAY – A Time-Lapse Adventure in 8K by Morten Rustad
On social networks, a video is viewed 20 seconds on average. Finally, only an “accelerated video” can tell and reveal more facts in less time. It is estimated that 5% of Internet users will stop watching a video after 1 minute and 60% will stop watching after 2 minutes. Video advertising does not have to be long to be effective, on the contrary.
The Amazing Northern Lights (Aurora Borealis) – FINLAND
New video techniques that make us travel
In constant evolution, the video is more and more immersive.It is possible to travel without even moving ;the future traveler can thus have an ultra realistic taste of his next destination.
Paris aerial views by AeroTech Vision
Experience the eruption of a volcano in 360° virtual reality:
360° Kamchatka Volcano Eruption by National Geographic
The timelapse and the 360°: the travel video of the future: To immerse yourself in the heart of the aurora borealis in Alaska with a 360° timelapse:
360 VR timelapse footage of the Aurora Borealis over Kashwitna Lake, Alaska by William Briscoe Photography
Feel free to share with us your most beautiful timelapses of travel here.